Publications in MAX by hour: how the messenger writes during the day

Most of the publications in MAX are published from 9:00 to 14:00 Moscow time, and the busiest hour of the day is 10:00-11:00. According to datool.ru During the week of October 18-24, 2026, at this hour on a weekday, an average of 57,700 posts were posted in open channels. Five hours from 9:00 to 14:00 give 35% of all weekday publications.

The quietest hour is 1:00-2:00: on weekdays there are about 7,400 posts, almost eight times less than the peak. The messenger wakes up from 5:00, goes to the "plateau" by 9:00, keeps it until lunch, and after 17:00 gradually subsides. The evening from 18:00 to midnight is only a fifth of the daily volume.

Below is the daily rhythm of MAX hour by hour: morning acceleration, daytime plateau, evening decline, weekend differences and how to Follow the publications by the clock in real time on the page "Today in MAX".

The daily rhythm of MAX in four numbers

The daily rhythm of publications is the distribution of posts by hour of the day: how many publications are published every hour Moscow time. If you divide the day into four parts of six hours, a weekday in MAX looks like this (week of October 18-24, 2026):

• Night, 0:00-6:00 — 7.5 % of posts. About 60 thousand out of 796 thousand per weekday.
• Morning, 6:00-12:00 — 33,6 %. Acceleration and the beginning of the peak.
• Day, 12:00-18:00 — 38,2 %. The densest quarter of the day.
• Evening, 18:00-24:00 — 20,7 %. Gradual decline.

Almost three quarters of publications (72%) are published from 6:00 to 18:00. MAX writes mainly during working hours, and this is the main thing you need to know about his daily rhythm.

Publications in MAX hour by hour

How many posts were published on average for every hour on weekdays and weekends (week of October 18-24, 2026, Moscow time):

• 0:00 — 9 251 on weekdays, 9 421 on weekends.
• 1:00 — 7 392 and 7 304. The quietest hour of weekdays.
• 2:00 — 7,806 and 6,716. The quietest hour of the weekend.
• 3:00 a.m. — 7,827 and 6,855.
• 4:00 — 10 218 and 11 838.
• 5:00 — 17 129 and 12 951.
• 6:00 — 22 282 and 16 988.
• 7:00 — 30 997 and 22 988.
• 8:00 — 42,855 and 33,392.
• 9:00 a.m. — 56,330 and 43,484.
• 10:00 — 57 700 and 45 142. Peak on weekdays and weekends.
• 11:00 — 57 159 and 41 659.
• 12:00 — 55,885 and 40,947.
• 13:00 — 54 711 and 39 913.
• 14:00 — 49 734 and 33 120.
• 15:00 — 51 711 and 35 479.
• 16:00 — 48 033 and 32 984.
• 17:00 — 44 057 and 31 290.
• 18:00 — 41 145 and 31 972.
• 19:00 — 34,824 and 27,700.
• 20:00 — 32 010 and 26 246.
• 21:00 — 26 179 and 22 697.
• 22:00 — 18 553 and 15 168.
• 23:00 — 12 236 and 11 057.

The hour here is the interval: "10:00" means posts published from 10:00 to 10:59. In total, 378,783 posts were published during the week at 10:00-11:00 — 7.3% of the weekly volume in one hour out of 24.

Morning acceleration: from 5:00 to 9:00

From 5:00 to 9:00 the number of posts per hour on weekdays grows 3.3 times — from 17 thousand to 56 thousand. Every next hour adds 30-40 %:

• 5:00 - > 6:00 — plus 30%.
• 6:00 - > 7:00 — plus 39%.
• 7:00 - > 8:00 — plus 38%.
• 8:00 - > 9:00 — plus 31%, the biggest increase in units: 13.5 thousand posts per hour.

By 9:00, the messenger goes into working mode. Mornings from 7:00 to 10:00 — 16% of all weekday posts.

Morning acceleration is a time when competition is growing rapidly. A post published at 7:00 am goes into the stream about half as much as the post at 10:00.

Daytime plateau: from 9:00 to 14:00

From 9:00 to 14:00, the number of posts per hour almost does not change: on weekdays from 54.7 to 57.7 thousand, the difference is about 5%. This is the peak of MAX — not one hour, but five hours of almost the same density. Together they provide 35% of weekday publications.

At 14:00 there is a noticeable failure: There are 9% fewer posts than at 13:00. And at 15:00 — a small rebound, plus 4%. It looks like it's a lunch break for those who publish manually — this is an assumption, not a freeze. After 15:00, a steady decline begins.

Evening decline: after 17:00

From 17:00 the number of posts per hour decreases every hour:

• 17:00 — 44 thousand on weekdays.
• 19:00 — 35 thousand.
• 21:00 — 26 thousand.
• 23:00 — 12 thousand.

From 17:00 to 21:00 the flow is reduced by 41%, and from 21:00 to 23:00 — more than twice. The fall was strongest in the last hours: 22:00 — minus 29% compared to the previous hour, 23:00 — minus 34%.

At the same time, evening posts are not "losing": they have fewer neighbors, and on average they get more views than morning ones. The best time for your channel is shown in the "Best time for a post" block on the "Publication Coverage" tab of the channel page.

Weekdays and weekends: the same curve, only lower

On weekends, the shape of the day is almost the same — the peak is still at 10:00-11:00 — but the whole curve is lower: on average, 607 thousand posts per weekend versus 796 thousand for weekdays. The fractions of parts of the day shift like this:

• Overnight — 9.1% on weekends versus 7.5% on weekdays.
• Morning — 33.5% vs. 33.6%. Almost unchanged.
• Day — 35.2% vs. 38.2%. The daily flow weakens the most on weekends.
• Evening — 22.2% versus 20.7%.

The peak on weekends is quieter and shorter: at 11:00 there are already 8% fewer posts than at 10:00, whereas on weekdays the plateau stretches until 14:00. The difference between the peak and the quietest hour on weekdays is 7.8 times, on weekends — 6.7 times.

How the rhythm changes by day of the week and how it looks on the "day of the week × hour" heat map, for details, see the article "When MAX channels are published".

"Today in MAX": publications by clock in real time

Weekly statistics show a typical day. And what is happening exactly today can be seen on the page "Today in MAX". These are the results of the last 24 hours in open MAX channels, recalculating every hour.

Schedule "Publications by the hour"

In the center of the page there are 24 columns: how many publications have been published for each hour of the last day in Moscow. The last column is the current hour, it is still running and is shown lighter. The highest column is signed with a number, and in the block header it says when there was a peak, for example, "peak today is 10:00-11:00 Moscow time." Most often, the peak occurs in the morning, as in the weekly statistics.

Results of the day: six tiles

Above the graph are six tiles with the results of the last 24 hours:

• Publications — posts published during the day.
• Channels wrote — how many different channels have released at least one post.
• Views — the amount of views of posts per day at the time of recalculation.
• Reactions — the sum of reactions to these posts.
• New channels — channels that collect datool.ru I found it for the first time in a day.
• The share of advertising — advertising posts - all posts per day.

Each tile has an arrow "to yesterday": the difference with the results of the same time a day ago. The comparison goes exactly with the same time yesterday, and not with the "last days according to the posts": the last hours are always not fully counted, and only two equally fresh pictures can be honestly compared. Under the number is a mini—graph of the same time for the last 14 days.

Leaders of the day and publications discussed

Below on the page:

• "Leaders of the day" — six awards in five places: the most read post, the most reactions, the fastest growing, the highest engagement (posts from 10,000 views), writes the most and the newcomer of the day. In the awards for posts from one channel — one best post.
• "Most discussed publications" — 10 posts based on views, reactions or engagement.
• "Who has grown" — channels with the largest increase in subscribers per day and with the largest percentage growth (from 1,000 subscribers).

The guest can see the first and second places in the "Leaders of the day", the first three lines in the lists. The rest opens after free registration.

How to use the daily rhythm MAX

To the channel owner:

• Match your schedule with the general one. If you post at 10:00, you are going out at the busiest hour of the day. Try shifting some of the posts to 7:00-8:00 or to the evening after 21:00.
• Do not put all the posts of the day at one time. The plateau from 9:00 to 14:00 is dense, and the post published in its middle competes with the maximum flow.
• See the publication time of your channel in the "Publication Schedule" tab on its page — you can find the channel in the MAX channel catalog.

To the advertiser:

• The release of an advertising post at 10:00-11:00 is the maximum competition for attention. Discuss the morning or evening time with the owner of the channel.
• Check "Today in MAX" before launching: if today is an unusual day (major news, a surge in publications), this can be seen on the schedule by the hour and the "to yesterday" tiles.

To the editor and journalist:

• "Today in MAX" is a quick way to see what is being read right now: "The most discussed publications" and "The most read post" are updated every hour.
• When specifying the numbers, name the window: "for the last 24 hours at such and such a time" — the page numbers change every hour.

Frequent questions

At what time does MAX have the most posts?

From 9:00 to 14:00 Moscow time, and the busiest hour is 10:00-11:00. During the week of October 18-24, 2026, an average of 57,700 posts were posted at this hour on a weekday, and 45,142 on a weekend.

When is there the least amount of publications in MAX?

At night, from 1:00 to 4:00 Moscow time: about 7,400 -7,800 posts per hour on weekdays and 6,700 - 7,300 on weekends. This is almost eight times less than at peak hour. The whole night from 0:00 to 6:00 is only 7.5% of weekday posts.

How do weekends differ from weekdays by the hour?

The form of the day is the same, the peak is also at 10:00-11:00, but there are fewer posts: an average of 607 thousand over the weekend versus 796 thousand on weekdays. The daytime flow sags the most, and the proportion of evenings and nights on weekends is slightly higher.

Where can I view publications in MAX by the hour for today?

On the "Today in MAX" page (max.datool.ru/today /). The schedule "Publications by the hour" shows 24 hours in Moscow, the last column is the current hour. The page is recalculated every hour and is open without registration.

Why are the last hours on the chart "Today in MAX" lower?

Small channels are updated once a day, so their posts for the last hours appear in the statistics later. The rightmost columns grow up over time. The "to yesterday" tiles compare the totals with the same time yesterday, so this feature does not affect them.

The result

MAX writes according to the working schedule: acceleration from 5:00, plateau from 9:00 to 14:00 with a peak at 10:00-11:00 and a smooth decline after 17:00. The weekend repeats the same curve a quarter lower. To see what this rhythm looks like today, open "Today in MAX", and the weekly picture by hour and day is on the "MAX Statistics" page. How many posts are published in MAX per day in its entirety, we have analyzed in the article "How many posts are published in MAX every day."