For advertisers
Ads
Banners and channel promotion on datool.ru, the MAX channel analytics service. Below are all ad placements: where they are, the banner size and what you can place there.
26ad placements on the site
8page types: home, channels, posts, blog…
4formats: image, text, HTML code, MAX channel
90days of impression and click stats via a link
Formats
Image banner
Your own image for desktop and mobile, optionally with separate versions for the dark theme.
Text with button
A headline, short text and a button; colours adapt to the light and dark theme, so the banner fits the site.
HTML code
Your HTML banner or ad network code in a separate frame of the required height.
MAX channel promotion
Your channel first in lists: in categories, the catalogue, search and the “Related” block on other channels’ pages.
Placements on pages
The diagram shows where the placement is on the page. Hover over a card to highlight the placement; click a placement on the diagram to open its card.
On all pages
Strip above the footer
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase, blog and account, help centre
- Image
- Text with button
- HTML code
Sticky strip at the bottom on mobile
- Kind
- Sticky strip on mobile
- Desktop
- no
- Phone
- 640×100
- Where
- MAX showcase, blog and account, help centre
- Image
- Text with button
- HTML code
Home
under the search
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase
- Image
- Text with button
- HTML code
card in the collections row
- Kind
- Card in a row
- Desktop
- 640×480
- Phone
- 640×480
- Where
- MAX showcase
- Image
- Text with button
- HTML code
right, under “Growth this week”
- Kind
- Sidebar
- Desktop
- 600×500
- Phone
- 640×530
- Where
- MAX showcase
- Image
- Text with button
- HTML code
wide between blocks
- Kind
- Wide banner
- Desktop
- 1340×300
- Phone
- 640×500
- Where
- MAX showcase
- Image
- Text with button
- HTML code
tile in the category grid
- Kind
- Grid tile
- Desktop
- 600×300
- Phone
- 640×320
- Where
- MAX showcase
- Image
- Text with button
Category, region, collection
sponsor by the heading
- Kind
- Small block by the heading
- Desktop
- 600×200
- Phone
- 640×160
- Where
- MAX showcase
- Image
- Text with button
promoted channels
- Kind
- Promoted channels
- How many
- up to 4 channels at once
- Where
- MAX showcase
- Promoted MAX channel
strip after the channel list
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase
- Image
- Text with button
- HTML code
wide between the topic rating rows
- Kind
- Wide banner
- Desktop
- 1340×300
- Phone
- 640×500
- Where
- MAX showcase
- Image
- Text with button
- HTML code
Channel page
right in the header
- Kind
- Sidebar
- Desktop
- 512×512
- Phone
- 640×400
- Where
- MAX showcase
- Image
- Text with button
- HTML code
strip under the tabs
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase
- Image
- Text with button
- HTML code
feed announcement
- Kind
- Feed announcement
- Desktop
- 1200×630
- Phone
- 1200×630
- Where
- MAX showcase
- Image
- Text with button
promoted “Related” channels
- Kind
- Promoted channels
- How many
- up to 4 channels at once
- Where
- MAX showcase
- Promoted MAX channel
wide at the bottom of the page
- Kind
- Wide banner
- Desktop
- 1340×300
- Phone
- 640×500
- Where
- MAX showcase
- Image
- Text with button
- HTML code
Post page
right column
- Kind
- Sidebar
- Desktop
- 600×1200
- Phone
- no
- Where
- MAX showcase
- Image
- Text with button
- HTML code
under the post
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase
- Image
- Text with button
- HTML code
above the post
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase
- Image
- Text with button
- HTML code
Catalog, search, ratings, “Today”
strip above the list
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase
- Image
- Text with button
- HTML code
promoted channels first
- Kind
- Promoted channels
- How many
- up to 2 channels at once
- Where
- MAX showcase
- Promoted MAX channel
strip under the list
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase
- Image
- Text with button
- HTML code
Blog
after the article intro
- Kind
- Full-width strip
- Desktop
- 1440×240
- Phone
- 640×200
- Where
- blog and account
- Image
- Text with button
- HTML code
sidebar
- Kind
- Sidebar
- Desktop
- 600×500
- Phone
- 640×530
- Where
- blog and account
- Image
- Text with button
- HTML code
at the end of the article
- Kind
- Full-width strip
- Desktop
- 1440×240
- Phone
- 640×200
- Where
- blog and account
- Image
- Text with button
- HTML code
Dashboard
strip above the footer
- Kind
- Full-width strip
- Desktop
- 1340×120
- Phone
- 640×200
- Where
- MAX showcase, blog and account
- Image
- Text with button
- HTML code
Banner sizes
All sizes at the same scale. For sharp screens you can send an image twice as large; the site prepares the copies it needs.
Desktop
Phone
How it works
- Images: JPG, PNG or WebP up to 10 MB, no animation. We convert them to WebP and prepare mobile copies ourselves.
- Every banner and promoted channel is labelled “Ad”: clicking it shows the advertiser, their tax ID and erid, as Russian advertising law requires.
- Campaign stats via a private link, no sign-in needed: impressions, clicks and CTR by day and by banner for 90 days.
- Ads are shown to guests and users without a subscription; MAX analytics subscribers see no ads.
Shall we discuss a placement?
Tell us what you want to show and where; we will pick placements and send you the terms.