Post views and coverage in MAX: ERR, median and size norms

The coverage of a post in MAX is the number of its views: how many times the post was seen in the messenger. To evaluate the channel, they look not at one post, but at the coverage of a regular post — the median or average for posts older than two days — and at ERR, the proportion of subscribers who see the post. It's all on datool.ru collected in the "Views and coverage" section of the dashboard and on the "Publication Coverage" tab of the channel page.

Market benchmark: according to datool.ru , posts released during the week of October 18-24, 2026, by October 26, gained an average of about 1,000 views from channels per 1,000—10,000 subscribers, about 7,400 from channels per 10,000-100,000, and about 45,000 from channels per 100,000 – 1 million subscribers. The larger the channel, the more views the post has, but the smaller the proportion of subscribers who see it.

Below — what coverage numbers shows datool.ru how they are considered, what coverage is normal for a channel of your size and why it drops.

What are views, coverage and ERR

Each post in MAX has a view counter. datool.ru stores its current value and updates it while the post is gaining an audience. Hence several definitions that are used on all tabs of the channel page.

• Views for the period — the sum of views of all posts published during the period, as of now. These are not "views per day": MAX does not report how many people viewed the post yesterday.
• Post coverage — current views of one post.
• Mature fasting is fasting older than 48 hours. Views are still growing for fresh posts, so all averages and medians are considered only for mature ones.
• The average coverage of a post is views of mature posts divided by their number.
• The median coverage is the coverage of a "regular" post: half of the posts scored less, half more. She is not moved by one "fired" post, so she describes the channel more honestly.
• ERR — what proportion of subscribers sees the post: ERR = coverage of the post - subscribers × 100%. The numerator on the dashboard shows the average coverage, and the median is on the Publication Coverage tab, so the numbers may differ slightly.
• The spread of coverage is how many times a strong post is greater than a weak one: P90 — P10, where P90 is the coverage that is better than 90% of posts, and P10 is better than 10%.

ERR can be more than 100 %: this happens when a post is read not only by subscribers — through reposts, search or links.

How many views a post gets in MAX: coverage by channel size

During the week of October 18-24, 2026, MAX channel posts gained about 7.37 billion views — an average of about 1,420 per post (as of October 26). But the market average doesn't say much: coverage almost entirely depends on the size of the channel.

Below is how many views this week's post has gained on average from the channels of each stage, and for comparison, the average number of subscribers of the channel of this stage:

• Up to 100 subscribers — about 18 views per post. An average of 24 subscribers per channel.
• 100-1,000 subscribers — about 150 views. An average of 313 subscribers.
• 1,000-10,000 subscribers — about 1,020 views. On average, there are about 2,760 subscribers, that is, the post is seen by about 37% of subscribers.
• 10,000-100,000 subscribers — about 7,400 views. On average, about 25,300 subscribers — about 29%.
• 100,000 – 1 million subscribers — about 44,800 views. On average, there are about 195,000 subscribers — about 23%.
• From 1 million subscribers — about 408,000 views. There are only 6 writing channels with an average of 1.65 million subscribers — about 25%.

The shares here are a rough guideline: we divide the average post views by the average number of subscribers of all channels of the stage, rather than counting the ERR of each channel. But the trend is clearly visible: with the growth of the channel, the proportion of subscribers who see the post is falling. For a channel with 20-30 thousand subscribers, an ERR of about 25-30% is a common pattern, and for a channel with a couple of thousand, this is already below the average for its level.

Another observation: channels for 10,000–100,000 subscribers released only 7.6% of the posts of the week, but collected 39.5% of all views, and channels for 100,000 — 1 million - 1.1% of posts and 34% of views.

The "Views and coverage" block on the dashboard

The coverage is shown briefly on the dashboard of the channel page. The tiles "Views", "Average coverage of the post" and "ERR" give the main numbers with a change to the last same period. Below is the "Views and coverage" section:

• close—up - views of period posts and changes to the previous period;
• columns — views of posts published on each day (for 90 days — a week, for a year — a month), a record is signed above the highest;
• today's column is paler: the day is still going on;
• at the bottom of the line is the average coverage of the post for posts older than two days.

The change in amounts is compared on average per day: the current period has not ended yet, and the last one has all the days full. The average coverage and ERR do not depend on the length of the period and are compared as is. This block and tiles are open to everyone, including without registration, for a period of 7 days.

Tab "Coverage of publications": six main numbers

The coverage is analyzed in detail on the "Publication Coverage" tab. There are six tiles at the top:

• The median coverage of the post is the coverage of a regular post;
• ERR — subscribers see — the median coverage is the subscribers, with a signature like "every 4th subscriber sees the post";
• Total Views — for all posts of the period;
• Posts — how many came out and how many on average per day;
• Average coverage is usually above the median: it is pulled up by rare hits. The greater the difference, the more the channel depends on successful posts;
• Coverage spread — less spread, smoother and more predictable coverage.

The first four tiles are open to everyone, the average coverage and spread is after free registration.

Graphs and analysis on the tab

• Views and coverage of the post by day — the bars show all views of the posts of the day, the line is the median coverage of the post of that day. The columns depend on the number of posts, the line does not. Under the schedule: the day with the most views and the day with the highest coverage of the post. Open to everyone.
• Each post on the background of the channel norm is each post with a dot, the strip is the corridor of the norm (the average half of the posts from P25 to P75 for this day and the neighboring ones). Above the corridor — successful posts, below — weak. Open to everyone.
• If the channel releases 10 posts, how many of the ten posts will fail (up to half the median), gain normal coverage and fire (from two medians). Open to everyone.
• Subscribers and coverage of the post — two lines: subscribers and median coverage, the painted gap — subscribers to whom the usual post did not reach. After registration.
• The best time for the post and the coverage of the post by the hour of release — at what hours and days of the week the channel posts are gaining more than usual. After registration.
• The best and weakest posts are five posts each with the largest and smallest coverage and "×N to the median". After registration.
• Which format isgaining more, How much the post will gain, How much to publish and Coverage through reposts — by subscription "Premium" or "Business" (tariffs).
• Coverage among similar channels — up to ten similar channels by median coverage and ERR. The owner of the channel is free and by subscription.
• Conclusions in numbers — cards according to the rules, without AI. For example, an ERR of 20% is considered good there, up to 10% is considered weak; a spread of up to 3 is even, more than 6 is very uneven. After registration.

Recent posts on the charts are shown in dotted lines and hollow circles with a hint "Views are still growing." Records and signatures are selected only among the days without fresh posts, so that unselected views do not distort the picture.

Why is the coverage of the post falling

The drop in coverage is a frequent complaint of owners. Before you change anything, figure out what exactly fell.

1. The posts are not ripe yet. If you compare yesterday's posts with last week's, yesterday's almost always lose. Look at the median and average coverage: they are counted only for posts older than two days.
2. The number of posts fell, not the coverage. Pageviews for the period decrease when you write less. Compare the median line on the chart "Views and coverage of the post by day" with the bars: if the line is flat, the coverage has not changed.
3. The audience has grown due to inactive people. After the advertising campaign, there are more subscribers, and the same people read the posts — ERR drops. If there are more subscribers by 10% in a week, but the coverage has not grown, the Quality index marks the "growth without coverage" sign.
4. Too frequent publications. Posts compete with each other in the subscriber's feed. The "How much to publish" block shows how many posts per day the coverage of one post still holds; for more information about the frequency, see the article "How often to publish in the MAX channel".
5. Bad timing and format. Posts during the hours when the channel publishes the most may gain less than average. See "The best time for fasting" and format-analysis; general market view of the time — map "day of the week × hour" on the page "MAX Statistics".
6. Reposts are gone. If the posts used to diverge through other channels, but now they don't, the views are falling. This can be seen in the "Coverage through reposts" block and on the "Mentions" tab.

How to increase coverage: checklist

• Publish smoothly: regularity, along with coverage and engagement, is included in the "Audience" part of the Quality Index.
• Check if you are exceeding the frequency at which the coverage of the post begins to fall.
• Shift some of the posts to hours with higher coverage on your channel.
• Do more of the format that scores above the median, but look at the number of posts in the format: less than five is not a pattern.
• Follow the engagement: reach shows how many people saw the post, and ER — how many of them responded. The average ER of channels of different sizes is available on the MAX Statistics page.
• After the ad, Follow the ERR: if it fell and didn't come back, the site brought an inactive audience.

Frequent questions

What is the coverage of a post in MAX?

The coverage of a post is the number of views it currently has. To describe the entire channel, use the coverage of a regular post: the median or average coverage for posts older than two days. On datool.ru The median coverage is on the "Publication Coverage" tab, the average coverage is on the dashboard.

How does ERR differ from ER?

ERR shows what proportion of subscribers sees the post: coverage - subscribers × 100%. ER shows how often the post is responded to: reactions - views × 100%. ERR answers the question "is the channel being read", ER — "is it being responded to".

Why is the average coverage higher than the median?

The average coverage is pulled up by individual fired posts, and the median is almost independent of them. If the average coverage is much higher than the median, the channel is based on rare hits, and the usual post is gaining noticeably less.

What is the coverage of the post considered normal?

Depends on the size of the channel. According to datool.ru during the week of October 18-24, 2026, the channel's post for 1,000-10,000 subscribers averaged about 1,000 views, for 10,000-100,000 — about 7,400, for 100,000 – 1 million — about 45,000. In the conclusions of the "Publication Coverage" tab, ERR from 20% is considered good, up to 10% is considered weak.

Can ERR be greater than 100%?

Yes. If a post is actively forwarded to other channels or found through a search, it is also seen by non-subscribers, and there may be more views than subscribers. Then the tab's output says this: a regular post gets more views than a subscriber channel.

Why are the last days dotted on the charts?

For posts younger than two days, views are still growing. In order not to underestimate the coverage, such days are drawn with dotted lines and hollow circles with the current value, but they are not included in averages, medians and records.

The result

The coverage of a post in MAX is its views, and the channel coverage is best described by the median for mature posts and ERR. With the growth of the channel, there are more views per post, and the proportion of subscribers who see the post is smaller. Open the "Coverage of publications" tab for your channel from the MAX catalog, compare the median with the previous period and check if the normal corridor has fallen. Weekly market numbers are updated on the MAX Statistics page, and all channel page tabs are described in the article "All MAX channel statistics on one page."